The Lean Startup by Eric Ries Paperback

Most startups are built to fail. But those failures according to entrepreneur Eric Ries are preventable. Startups don t fail because of bad execution or missed deadlines or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone s garage or are created within a mature Fortune 500 organization new ventures by definition are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls validated learning about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch minute by minute. Rather than creating an elaborate business plan and a product-centric approach Lean Startup prizes testing your vision continuously with your customers and making constant adjustments -- Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries s The Lean Startup has the chops to join this exalted company.